"To create a better everyday life for the many people" is still the mantra at the heart of everything IKEA does and will do in the future no matter how the world is changing.
IKEA is popular for its large walk-in facilities with inspiring home furnishing displays and in-house restaurants to make us feel like a home. As the leading company in the industry, evolving and providing better experience to customers in China is on top of the China strategy of IKEA. Technology will be enabling the transformation to address customers' needs, so that they will be able to choose how to shop, where to shop, and when to shop.
数字化转型在业内早已不是一个新概念，因此，投入在执行速度与质量上的努力就成了转变成效的决定性因素。我们在此前举办的Ladies Who Tech企业行动系列 x 宜家中国数字创新中心活动就是宜家中国对此高度重视的例子之一。
While digital transformation is not a new concept in the industry, the difference is the effort put into the speed and quality of execution. We saw just that at the first Ladies Who Tech in Action x IKEA Digital Hub China.
我们以Ladies Who Tech标志性的企业活动来欢迎社群内的朋友们在新冠疫情防控措施实施以来首次重聚线下。本次活动一如既往精彩纷呈，对话富有成效。大家欢聚一堂，在享受着Fika的同时，一起分享故事，并探讨了关于技术、创新和性别多样性的话题。
As this was our first offline event since coming out of strict Covid-19 measures, we welcomed back the community with our signature corporate event. The energy was as exciting as ever as participants and our gracious hosts shared stories and topics on tech, innovation, and gender diversity while enjoying the amazing Fika.
多元化和包容性一直以来都是宜家的工作重点，而性别平等是其中的重要组成部分。自2018年起，宜家中国就一直支持Ladies Who Tech的发展。因此，我们也得以与来自宜家中国数字创新中心的科技女性榜样共同交流。
IKEA China has been supporting Ladies Who Tech since 2018 and Diversity & Inclusion is always prioritized at IKEA, in which Gender Equality is an important part. As such, we heard from inspiring women in tech role models from IKEA Digital Hub.
Ellen has always been in tech roles before transforming her career to become a product owner. Her experience from a Chinese giant internet company helps her apply her knowledge on local markets and business to lead the team that is building digital products for IKEA customers. Her passion is to combine the tech and human relationship to maximize product design for better experience.
Cathy who has a software engineering background and then became a blockchain entrepreneur before she joined IKEA Digital Hub to lead the software engineering team. She encouraged everyone especially women not to limit their imagination and possibilities but, must be courageous to get out of the comfort zone.
A team of IKEA HR colleagues was at the event to help everyone with questions about the hiring practices and future development of the company. IKEA China is a home for making our home cozy. It is also a comfortable home for those who are interested in joining the champion team to make the difference and transformation with IKEA China.
IKEA China is looking for talents to join them and be part of their family. If you are interested or any of your friends are keen, you know where to find them and submit your resume.