广告生涯始于中国台湾市场，于2003年开始深耕中国大陆市场；多年广告从业经验, 先后任职于智威汤逊, DMBB (Publicis), Saatchi & Saatchi, 麦肯光明, Bates Chi & Partners, Razorfish 等。
服务多元化客户，涵盖诸多国际与本土知名客户：雅诗兰黛集团、雅芳化妆品、Tiffany & Co., 蒂芙尼、宝洁、强生、德国汉莎航空、洲际酒店集团、格兰菲迪威士忌、凯迪拉克、浦发信用卡、 Godiva 歌帝梵巧克力、必胜客、康师傅、统一等。
Irena is specialized at boosting business growth with innovative solutions by deeply explored local market needs and infused international concept. With excellent insights and integrated creativity, helps brands to enhance the brand awareness and preference.
Irena began her advertising career in Taiwan, China and moved to Mainland China in 2003. Years of experience in international 4A agency, such as J. Walter Thompson, D'Arcy Masius Benton & Bowles (Publicis) , Saatchi & Saatchi, McCann Erickson, Bates & Chi & Partners and Razorfish. Joined Dentsu SH in 2016.
She worked with clients in a wide variety of categories such as beauty, luxury, FMCG, credit card, automotive, travel & leisure, food & beverages etc. Her major clients include La Mer & Origins (Estee Lauder Group), Avon Cosmetics, Tiffany & Co., Procter & Gamble, Johnson & Johnson, SPDB Credit card, Lufthensa Airlines, Holiday Inn, Cadillac (GM), Godiva Chocolatier, Pizza Hut, Master Kong, Uni-President Foods etc.